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Bury the Past Project

基本信息
行业: 公益与非盈利组织
媒体:网络
投放:菲律宾
语言:英语
风格: Minimalism
说明cnen
Philosophy
The Philippines is number one in the world in sex scandal video searches, with 300,000 a month on Google, Yahoo!, and now, alarmingly, Facebook.
Gabriela, one of the world's foremost advocates of women's rights, wanted to help these victims start anew.
Gabriela 'Bury the Past' project is an integrated campaign that got thousands to add to their last name on Facebook the one word common to every scandal video search ?'Scandal'.
In tandem with further Search Engine Optimization, this would bury scandal video sites deep in search results, making them harder to find for sex scandal video searches.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
制作公司:
制片:
奖项
Asia Pacific Advertising Festival 2013
金奖 直效
Social Media
Asia Pacific Advertising Festival 2013
金奖 互动
Social Media
Asia Pacific Advertising Festival 2013
银奖 促销
Social Media
伦敦国际广告节 2012
银奖 数字媒体
Use of Social Media
EPICA (Europe's Premier Creative Awards) 2012
优胜金奖 互动
Public Interest
EPICA (Europe's Premier Creative Awards) 2012
优胜金奖 媒体应用与Branded Content
Public Interest
EPICA (Europe's Premier Creative Awards) 2012
银奖 互动
Media Innovation - Alternative Media
EPICA (Europe's Premier Creative Awards) 2012
银奖 媒体应用与Branded Content
Media Innovation - Alternative Media
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