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Driving Test

文案cnen
The beautifully crafted new Passat. You'll want to keep it that way.
基本信息
行业: 汽车及相关服务
媒体:影视
投放:英国
语言:英语
风格: Minimalism
说明cnen
The Road to Purchase

This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
制作公司:
制片:
导演:
摄像师:
剪辑:
其他职位:Lighting Director / Lighting Alex Melman
Account Director Jon King
Media Director Steve Edwards
Strategic Planner James Hillhouse
Agency Producer Howard Spivey
Advertising Manager Andrew Coombe
奖项
IPA Effectiveness Awards 2002
年度实效公司奖
IPA Effectiveness Awards 2002
银奖
戛纳国际创意节 2001
金奖
Cars
伦敦国际广告节 2001
优胜奖
Television/Cinema: Automotive
The International Automotive Advertising Awards (IAAA) 2001
铜奖
Creative Arts - Direction
The One Show 2001
铜铅笔
Consumer TV: Varying Lengths (Campaign)
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