注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

#WhatMakesGreat

基本信息
行业: 视听与电子产品
媒体:网络
投放:英国
风格: Minimalism
说明cnen
Implementation
Digital posters at London’s Heathrow airport, banners and social media, including Facebook live videos, Daily Debates on Wimbledon.com and, articles on The Telegraph site, shared Pundit Watson’s insights and invited people to take part in the debate #WhatMakesGreat. Pundit Watson continued to learn as the Championships progressed, using the debate to reveal further insight and react ‘in the moment’ to events, for example, debating the topics of stamina and passion during the five set epic match between Nadal and Muller, or linking to ‘performance under pressure’ during British Jo Konta’s last match. From the second week of tournament, those who had engaged were re-targeted. Banners with the invitation to view a video to find out ‘how Pundit Watson did it’ and then banners re-targeting to IBM Marketplace webpages with deeper information on how Watson makes for great insights in a business context with the opportunity to trial selected Watson APIs.
EntrySummary
This outdoors activation idea was at an international sporting event, the Wimbledon Championships, which reaches a global audience of 70m and as such we do not believe that there are any terms, references or context that will not be known by an international jury in this submission.
BriefExplanation
IBM took their AI platform Watson to the Championships, Wimbledon. Watson held court, as Wimbledon’s first AI tennis pundit, with the ability to uncover unseen patterns and express insight about passion, stamina, ‘performance under pressure’, playing styles and the personality traits of the greatest tennis players. Using this insight Pundit Watson inspired fans and interacted with journalists and professional tennis players – Marion Bartoli, Jamie Murray, Anne Keothavong and Martina Navratilova coming forward to be involved in a debate about what makes for a great tennis player.
制作信息
品牌:
广告公司:
奖项
戛纳国际创意节 2018
银奖 户外
Innovation > Technology
戛纳国际创意节 2018
入围 数字制作
Curation of Data
The One Show 2018
优秀奖 直效
Craft / Use of Digital Technology - Single or Campaign
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

最新更新
加载中...
赞助商