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#SpeedTalk

基本信息
行业: 公益与非盈利组织
媒体:互动
投放:比利时
风格: Minimalism
说明cnen
Synopsis
With many road safety campaigns focussing on texting and driving in recent years, people tend to forget that speeding is still the biggest killer on our roads. Knowing that speeding tickets were having little effect, the organization ‘Parents of Road Victims’ asked us to remind all Belgians about the importance of not speeding.
Strategy
For several days, actual parents of road victims accompanied police units while performing speed checks. Those who were pulled over for speeding were invited to have a chat about their way of driving. During this chat they discovered they were actually talking to a parent who lost a child due to speeding. all conversations were recorded and eventually edited down to a 3 minute video. This video was used to announce the project to the press.
Relevancy
The most everlasting experience you can get when being pulled over by the police for speeding, is having to explain why you were driving that fast. And soon discover that you’re actually explaining it to a parent that lost a child due to speeding.
Outcome
The SpeedTalk project was picked up by all main news media. The participating parents were invited to radio and TV talkshows to tell their story and spread their message. The video itself became a viral success and gathered 1 million views in a couple of days, without any paid media. An extraordinary result for a country as small as Belgium.
Execution
During one week all the conversations were recorded and eventually edited down to a 3 minute video. This video was used to announce the project to the press.
CampaignDescription
The SpeedTalk project was set up in cooperation with the 'Belgian Road Police’. For several days, actual parents of road victims accompanied police units while performing speed checks. Those who were pulled over for speeding were invited to have a chat about their way of driving. During this chat they discovered they were actually talking to a parent who lost a child due to speeding, leaving an everlasting impression. Especially compared to receiving yet another speeding ticket.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
入围 品牌体验与激活
Brand-owned Experiences
克里奥奖 2018
银奖 活动/体验
Guerrilla
克里奥奖 2018
入围 影视
Short Form
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