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WRITTEN IN THE STARS

基本信息
行业: 企业宣传
媒体:网络
投放:美国
风格: Minimalism
说明cnen
Creative Execution:
Built using several HTML5 API’s – Web Audio, Canvas, and Device Orientation – the entire experience lives in a mobile web browser, so there are no extra steps or app downloads required. To create a more robust experience, a 360° night sky was created and optimized for mobile web browsers. Via the gyroscope and accelerometer, a user’s device orientation directly affects both audio and visual components of the experience.

Written in the Stars received heavy usage globally. Among the many special messages sent, there were two marriage proposals. Matches made in heavens indeed.

We wanted to help people feel connected to their loved ones during the holidays - no matter where in the world they may be. We needed a simple, memorable experience. The insight was that we may not be under the same roof with loved ones over the holidays, but we are all under the same sky.

We created a mobile messaging site that allows users to write and send a message via SMS, email or social media. Each letter, made of points of light, cued its own harmonic note. Typing a message became an experience in and of itself.

Recipients explore the sky to reveal the message in the stars, guided through the experience by visual prompts and audio cues from an interactive soundtrack created by Massive Attack. Constellations form letters made of digital stardust, revealed based on each device's orientation and location, so every message is truly original.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
美术指导:
制片:
导演:
其他职位:Creative Lead: Derek Harms
Director Of Technology: Yvette Pasqua
Associate Director Of Creative Development: Brian Fegan
Creative Development Architect: Adriaan Scholvinck
Technical Architect: Scott Danzig
Senior Creative Developer: Henry Bradford
Director Of Project Management: Robert Marshall
Senior Project Manager: Carissa Ranelycke
Motion Graphics Designer: Juwan Lim
Composer: Robert Del Naja
Motion Graphics Design Director: Bienvenido Cruz
User Experience Design Director: Catalin Lazia
Senior Project Manager: Michael David
Senior Quality Assurance Engineer: Kamruddin Ahmad
奖项
戛纳国际创意节 2014
银奖 移动应用
Interface & Navigation
最新更新
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