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Sickkids VS - Momstrong

基本信息
行业: 公益与非盈利组织
媒体:影视
投放:加拿大
风格: Minimalism
说明cnen
BriefExplanation

This Mother’s Day, we honoured the strength and resilience of SickKids mothers of children with severe illness. The film begins with raw and emotional scenes of SickKids moms breaking down in private. One mom breaks down in tears in the shower, another bangs her fist against the steering wheel of her parked car as she screams in frustration, while a third sits in silence in a chapel praying for strength. About half way through the film, we revisit these moms to see them begin to pick themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children. The film ends with a call to support SickKids moms this Mother’s Day by purchasing a gift for them online at getbettergifts.com.
EntrySummary

Canada has publicly funded healthcare, but the government really only covers the basic minimum. In order for hospitals to succeed they rely heavily on private philanthropic donations. Which is why it’s absolutely vital for Canadian hospitals to advertise in order to solicit donations.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
美术指导:
制作公司:
制片:
导演:
摄影指导:
剪辑:
动画:
其他职位:Chief Strategy Officer: Jason Chaney
VP Brand Director: Michelle Perez
Line Producer: Joan Bell
Flame Artist: Sean Cochrane
Music Creative Director: Didier Tovel
Music Artist: Donnie Daydream feat: Richie Sosa
VP, Brand Strategy and Communications (Client): Lori Davison
Director, Integrated Brand Marketing (Client): Kate Torrance
Manager, Patient Ambassador Program (Client): Lisa Charendoff
Director, Public Relations (Client): Sandra Chiovitti
Executive Producer: Dan Ford, Liane Thomas
奖项
The One Show 2018
银铅笔 健康与医药
Film / Long Form
The One Show 2018
优秀奖 影视制作
Craft - Direction / Single
戛纳国际创意节 2017
银奖 健康类
Fundraising & Advocacy
戛纳国际创意节 2017
铜奖 影视制作
Editing
戛纳国际创意节 2017
入围 影视
Charities & Non-profit
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