注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Grave of Thrones

Grave of Thrones | Foxtel | 恒美 | DDB
下载原始文件 下载原始文件 JPG | 3530x2502px
基本信息
行业: 专业与公共服务
媒体:设计与品牌
风格: Minimalism
说明cnen
Cultural/Context information for the jury

Game of Thrones is one of the world’s most popular television shows. Its final season (season eight) premiered on April 14th, 2019. During the seven seasons so far, there have been more than 150,000 deaths. The show has become famous for how deadly it is, and for how mercilessly it kills off main characters. The world in which Game of Thrones takes place is called ‘Westeros’.

Tell the jury about the art direction.

Over six weeks, we took the concept from idea to execution. The idea required intense research to bring to life the detailed aesthetic of the show. We decided to create two family mausoleum’s and an enormous head statue as focal points in the 2,000 square metre cemetery that were supported by over 30 additional highly-detailed graves. The location was chosen in a popular Sydney park that could be easily accessed by the public but also be transformed into the world of Westeros.

A team of over 50 people hand-crafted each grave in foam and wood. These sculptures were hard coated, sand blasted, weatherproofed and painted to recreate our original concept sketches in 3D. We built unique ironwork to surround many of the graves, grew our own moss, planted flowers, and added layers of paint and texture to create the illusion that the cemetery and its contents was a real place.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
金奖 工业制作
Outdoor
戛纳国际创意节 2019
入围 品牌体验与激活
Media / Entertainment
戛纳国际创意节 2019
入围 品牌体验与激活
Guerilla Marketing & Stunts
戛纳国际创意节 2019
入围 品牌体验与激活
Brand-owned Experiences
最新更新
加载中...
赞助商