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A Book In One Shot

A Book In One Shot | Jde | 智威汤逊 | JWT
下载原始文件 下载原始文件 JPG | 800x566px
基本信息
行业: 非酒精饮料
媒体:户外
投放:巴西
风格: Minimalism
说明cnen
Translation
Don Quixote in one shot.Pilão. The strong coffee of Brazil.
Entry Summary
Pilão is the best-selling coffe in the country, and it is called "the strong coffee of Brazil". The "Extra Forte" version is the strongest they have. It's a coffee made to wake you up."A book in one shot" is a series of billboards made of classic - and very long - books. We created these murals made of real books and placed them near to libraries, study centers and inside of university car parks. The whole campaign took 10 days, exactly during the midterm exams. The headlines were written in ink made from coffee powder, so the billboards also smell like coffee. A trully wake-up call for those who had a lot to read these days.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
美术指导:
客户主管:
其他职位:Account Team: Lucas Castro, Sabrina Zajakoff
PLANNING TEAM: Fernand Alphen, Stella Pirani, Silvia Paes
Agency Producer: Ana Mello
Graphic Producer: Flavio Colella
Diego: Germano Spíndola, Gabriela Dib
MEDIA TEAM: Santelices
Illustration/Case film Production: Pict Studio
奖项
戛纳国际创意节 2016
入围 户外
Art Direction
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