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Fresco

Fresco | Museum Liechtenstein | Wien Nord
下载原始文件 下载原始文件 JPG | 1024x768px
基本信息
行业: 文化、娱乐与运动
媒体:互动
投放:奥地利
风格: Minimalism
说明cnen
After the restoration The Liechtenstein Museum was re-opened with wonderful Baroque ceiling Frescos, which make the museum special and different compared to all other museums in Vienna. The USP should be communicated to Vienna tourists.

Philosophy/Solution


Advertise the ceiling frescos in their "natural" way: on the ceiling, and reach arriving tourists as early as possible: with an overdimensional 850 Squaremeters large ceiling fresco in the Vienna Airport Arrivals Hall. With frescos in airport taxis, and frescos in umbrellas for arriving Vienna tourists.

Results


More than 7 million tourists reached - earlier than any other competitor. The "new" Liechtenstein Museum attracts 30,000 visitors each month - as many as the "old" museum, which was situated in the same building, had in a whole year.
制作信息
品牌:
广告公司:
创意总监:
美术指导:
奖项
戛纳国际创意节 2005

Best Purpose-Built Media, incl. Special Events/Stunts
Golden Award of Montreux 2005
金奖章
Use of Media
Golden Drum International Advertising Festival 2005
金鼓
Media Awards
ADC*E 2005
金奖
Print Advertising - Any Other
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