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Nike Dream Crazy

Nike Dream Crazy | 耐克 | Nike | 韦柯 | Wieden+Kennedy
下载原始文件 下载原始文件 JPG | 3530x881px
基本信息
行业: 服装
媒体:户外
风格: Minimalism
说明cnen
Cultural/Context information for the jury

In 2018, youth in the U.S. were coming of age during a time of deep cultural and political unrest in America. They were aware of all the issues facing their generation (social injustice, political uncertainty, etc.) and were both vocal and action-oriented. They were busy getting after whatever it is they wanted for themselves, their friends, and their generation, and they saw sport as a yardstick for their motivation and energy, and for how they could make a mark in the rest of their lives. Moreover, they saw that sport, particularly through athletes like Colin Kaepernick, had the potential to transcend the field of play and enter the national cultural debate.

Is your poster/billboard is larger or small than a 6 sheet poster (1200 x 1800mm)?

Smaller
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
铜奖 户外
Retail
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