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基本信息
行业:	医药
媒体:	广播
投放:	南非
风格:	Minimalism

说明cn en
EntrySummary N/A BriefExplanation A person is having an unusually bad day. As things go from bad to worse we realise that the person is in fact a small child and all they need is a remedy from Bloom’s pharmacy. ScriptInEnglish (MUSIC:soft classical)MVO:The afternoon of Tuesday, January 7th , was one Karen Smith would be very happy to forget. The airplane in which she was travelling had just reached its cruising altitude of 33,000 feet, and drinks were being served, when Karen inexplicably burst into tears. She couldn’t say what exactly had caused her to cry, but she just felt awful. She’d had a broken night of sleep and it had been a long, often bewildering, day. Being strapped into a seat next to a strange man for a couple of hours was the last thing she wanted to be doing. But her problems were far from over. Without warning, Karen violently threw up her lunch. It was the cottage pie her mother had made for her. And the majority of it had landed on the lap of the man seated next to her. Karen really didn’t need to be going through all this. She needed a unique paediatric remedy from Bloom’s pharmacy. The only pharmacy to tailor make children’s medicines. Because even little people have bad days. Bloom’s pharmacy. It only gets better.

说明cn en

EntrySummary

N/A
BriefExplanation

A person is having an unusually bad day. As things go from bad to worse we realise that the person is in fact a small child and all they need is a remedy from Bloom’s pharmacy.
ScriptInEnglish

(MUSIC:soft classical)MVO:The afternoon of Tuesday, January 7th , was one Karen Smith would be very happy to forget. The airplane in which she was travelling had just reached its cruising altitude of 33,000 feet, and drinks were being served, when Karen inexplicably burst into tears. She couldn’t say what exactly had caused her to cry, but she just felt awful. She’d had a broken night of sleep and it had been a long, often bewildering, day. Being strapped into a seat next to a strange man for a couple of hours was the last thing she wanted to be doing. But her problems were far from over. Without warning, Karen violently threw up her lunch. It was the cottage pie her mother had made for her. And the majority of it had landed on the lap of the man seated next to her. Karen really didn’t need to be going through all this. She needed a unique paediatric remedy from Bloom’s pharmacy. The only pharmacy to tailor make children’s medicines. Because even little people have bad days. Bloom’s pharmacy. It only gets better.

制作信息
品牌:	Bloom's Pharmacy
广告公司:	博达大桥 (南非开普敦)
执行创意总监:	Mike Barnwell
其他职位:	Entrant Company: FCB CAPE TOWN, South Africa Group Head: Art Director, Dylan Davies, FCB Cape Town Head of Copy, Alistair Morgan, FCB Cape Town Head of TVC Production, Ashleigh Jarratt, FCB Cape Town

奖项
	戛纳国际创意节 2017 银奖广播 Script
	戛纳国际创意节 2017 入围广播 Healthcare & Pharmacy

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