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SWARM

基本信息
行业: 汽车及相关服务
媒体:影视
投放:英国
风格: Minimalism
说明cnen
Brief Explanation:
Amazing in Motion is a set of global projects to celebrate the more imaginative and creative side of the Lexus brand. ‘Swarm’ is the second project in the series; it takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings. The result is a playful film of quads exploring the city at night while we sleep.

Creative Execution:
The final film required huge advances in quadrotor technology to enable flight outside lab conditions, and to give the quads human characteristics and personality. Every frame of their flight was pre-animated and then programmed in advance. Character animation took place in London, with rehearsals in Philadelphia and a final shoot on location in Vancouver, requiring complex interaction between the quads and their environment. Finally, to deliver the personality that was so crucial to the spot, a cartoon score was specifically composed to transcribe the action onscreen, with recording taking place with a 56-piece orchestra for composition and scale.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
客户主管:
客户经理:
客户企划:
制片:
导演:
摄影指导:
摄像师:
剪辑:
音效设计:
其他职位:Music Artist: Jonathan Goldstein
2d Post Production: Jonathan Westly
3d Post Production: Micheal Chapman
Quadrotor Technology: Daniel Mellinger/Alex Kushleyev/Travis Van Schoyck/Jonathan Davis
奖项
戛纳国际创意节 2014
铜奖 影视制作
Achivement in Production
最新更新
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