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History Worth Playing

基本信息
行业: 文化、娱乐与运动
媒体:广播
投放:西班牙
风格: Minimalism
说明cnen
ScriptInEnglish

VOICE: We couldn’t possibly tell you the history of gaming in 30 seconds so we’ve decided to let you play with it. Record this sound:SFX: ZX SPECTRUM LOADING SOUND (16 SECONDS)VOICE:Congratulations! You’ve just downloaded a game.To play it, go to historyworthplaying.comComputerspielemuseum.
BriefExplanation

A voiceover explains that history of video games is too long for us to explain in the 30 seconds that the ad lasts. But we can do something even better: give you the chance to play with it. At that moment, the voiceover invites you to record the sound that you will now hear: 16 seconds of a strident noise, with whistles and variations, very similar to the sound of an old modem. It’s a ZX Spectrum game, which has been compressed into 2kb programmed in machine code. After this sequence, the voiceover reveals what the sound is. If you recorded the sound, you’ve just downloaded a video game, and you are invited to visit www.historyworthplaying.com to play it. Finally, we finish the ad with the name of the client: the Computerspielemuseum (Berlin Museum of Video Games).
EntrySummary

In a world obsessed with technological advances, the Berlin Museum of Video Games, whose mission is to explain their history, launches a simple video game that’s relevant because it uses an obsolete technology for distribution: radio waves. To do that, we developed a game in assembly language code of only 2kb compatible with the legendary ZX Spectrum, a computer that made a peculiar sound when uploading games: the sound of the code recorded on the cassettes that stored them. Recording the 16 seconds on a cassette, the game can be played on a classic ZX Spectrum, but if you use any app on your mobile to record it, it can also be played on the website advertised on the ad, designed to work as a microcomputer from the 80s. The game, despite being so small, also contains a discount on the price of a ticket, driving traffic to the museum.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
美术指导:
客户主管:
客户经理:
制作公司:
其他职位:Entrant Company: DDB SPAIN, Madrid, Spain
Media Agency: PHD GERMANY, Düsseldorf, GERMANY
Media Agency: PHD, London, UNITED KINGDOM
PR Agency: QMS, Madrid, SPAIN
Additional Company: VIVES RADIO, Barcelona, SPAIN
Senior Creative, Pablo Guirado, DDB Spain
Senior Creative, Aníbal Estrella, DDB Spain
Project Manager, Jose Díaz, DDB Spain
Creative Technologist Director, Gonzalo Zaragoza, DDB Spain
Graphic Production, Elsa Vallés, DDB Spain
Graphic Production, Davinia Romero, DDB Spain
Linguistic Consultant, Selina Heathcote, DDB Spain
Cover Designer, Marc Ericksen, Freelance
AV Production, Dominik Siegmann, Freelance
Game Developer, José Luis Castaño, Freelance
Game Developer, David Sánchez, Freelance
Game Developer, José Ignacio Ramos, Freelance
Game Developer, Ángel Ló, Freelance
奖项
戛纳国际创意节 2017
铜奖 广播
Use of Audio Technology
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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