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Kept

基本信息
行业: 金融与法律服务
媒体:影视
时间:2020年7月
投放:泰国
语言:英语
风格: Minimalism
说明cnen
Kept, the new normal of saving application – with Kept you could live the same lifestyles without any change while at the same time enable you to save more money than ever.

People have the desire to save money but of course there are many obstacles and even temptation they need to face along the way; making saving money the nearly impossible task to achieve otherwise they would have to sacrifice the joy of living.



Leo Burnett Thailand aims to illustrate the saving solution by using a simple visual like ‘Coins’ floating after people who are living their same normal lives. The coins then disappear into those people bodies to imply that they could simply save money while still enjoying their lifestyles.



‘Small change for BIG FUTURE’ is the key takeout for this piece of communication. A simply switch to Kept will enable you to enjoy your same lifestyle while letting smart features from Kept help you save more money.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
文案:
美术指导:
客户主管:
客户经理:
制作公司:
制片:
导演:
摄影指导:
剪辑:
音效设计:
后期制作:
修图:
其他职位:Account Management Director: Rathawan Sukanake
Strategic Planner: Praewpakorn Chumsainaayudhaya
Computer Graphic: Chocolate Studio Co., Ltd.
Media Agency: IPG Mediabrands
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