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解决未来 | Address The Future

基本信息
行业: 服装
媒体:设计与品牌
风格: Minimalism
说明cnen
Describe the creative idea

FROM A DECADE TOO LATE — TO A DECADE AHEAD.
Our creative springboard became the vision of taking the webshop from being 10 years behind, to be 10 years ahead of its time. We crossed that idea with a fashion industry that is under severe criticism for its pollution, and where clothing waste has never been more extensive.

This became the cornerstone of the world's first digital clothing collection with zero% negative environmental impact.

The collection consists of virtual clothes that today’s 18-25-year-olds can wear on social media in order to showcase their fashion creativity without harming our planet.

Describe the execution

PROCESS AND STYLE ELEMENTS:
Via mobile photo meta-data, a virtual tailor adjusts the clothes in the 3D program Marvelous Designer, where digital clothing design is created in the same way as real clothes. And because it is digital, there is an infinite number of pieces available once a piece has been created. This means an infinite clothing collection, whose production has had zero% negative impact on the environment.
The electricity was produced with green energy, and all income went directly to WaterAid.com.

TIMELINE:
The virtual collection was available from mid-November to mid-December

SCALE:
Because it is digital, there is an infinite number of pieces available once a piece has been created.
制作信息
品牌:
广告公司:
奖项
戛纳国际创意节 2019
大奖 数字制作
Personalised Storytelling & Experience
戛纳国际创意节 2019
金奖 移动应用
Social Trends
戛纳国际创意节 2019
铜奖 移动应用
Co-creation & User Generated Content
戛纳国际创意节 2019
入围 品牌体验与激活
New Realities & Voice-activation
戛纳国际创意节 2019
入围 创意电商
Social Behaviour & Cultural Insight
戛纳国际创意节 2019
入围 数字制作
Innovative Use of Technology
戛纳国际创意节 2019
入围 数字制作
AR / VR Utility
戛纳国际创意节 2019
入围 移动应用
Data / Insight
戛纳国际创意节 2019
入围 移动应用
Social Business & Commerce
戛纳国际创意节 2019
入围 社交媒体与网红
Consumer Durables
戛纳国际创意节 2019
入围 社交媒体与网红
Social Business & Commerce
戛纳国际创意节 2019
入围 社交媒体与网红
Social Behaviour & Cultural Insight
D&AD 2019
入围 公关活动
Use of Digital & Social Media
The One Show 2019
金铅笔 品牌娱乐
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
The One Show 2019
金铅笔 互动与在线
Innovation in Interactive
The One Show 2019
金铅笔 互动与在线
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
The One Show 2019
银铅笔 移动应用
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
The One Show 2019
铜铅笔 品牌娱乐
Use of Technology
The One Show 2019
铜铅笔 数字制作
Craft - Innovation in Digital Craft / Innovation in Digital Craft
The One Show 2019
优秀奖 移动应用
Innovation in Mobile
The One Show 2019
优秀奖 社交媒体
Innovation in Social Media
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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