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The Truth is Worth It: Rigor

基本信息
行业: 媒体与出版
媒体:影视
风格: Minimalism
说明cnen
Write a short summary of what happens in the film

This film looks to shed light on the rigor behind journalism and why it's all worth it. It’s a piece of work about pursuing the truth wherever it may lead and bringing that truth back in word form for the world to read. This 30-second film shows the rigor of an 18-month investigation by three ?NYT journalists into Donald Trump’s dubious tax schemes during the 1990s. After following an unfathomable paper trail, they revealed he had taken part in possible fraud and other misdemeanors. The spot was released at a time of overwhelming information (and misinformation), making it even more critical to reiterate the importance of the truth and the value of ?NYT? journalism.

Cultural/Context information for the jury

The film launched after Trump said the press was the “enemy of the people” following a meeting between himself and ?The New York Times? publisher A.G. Sulzberger. ?The script had to put us in the reporters’ streams of consciousness, adopting their tones of voice ?while also maintaining ?The Times’? inimitable house style?. The script, a connected thread of words that appears on screen, creating the effect of a continuously rewriting headline, ?was central to putting the viewer in the psyches of the journalists as they picked their way through an unfathomable amount of information, unravelling the financial history, decade by decade, of America’s largest real estate empire.

Tell the jury anything relevant about the edit. Do not name the editor.

This film looks to shed light on the rigor behind journalism and why it's all worth it. It’s a piece of work about pursuing the truth wherever it may lead and bringing that truth back in word form for the world to read. At the core of the film is a connected thread of animated words that appear on-screen as though a continuous writing and rewriting of headlines. The editing brings this together with sound and imagery to create fully immersive and visceral films that puts viewers in the shoes of the journalists as they unraveled the dubious history of America’s largest real estate empire. The timing of the words and the meaning attached to them were used to make viewers feel like the stories were unraveling as they did for the journalists in real time.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
大奖 娱乐
Editing 系列标题: The Truth Is Worth It
戛纳国际创意节 2019
大奖 影视
Media / Entertainment
戛纳国际创意节 2019
金奖 影视
Media / Entertainment
戛纳国际创意节 2019
银奖 影视制作
Direction
D&AD 2019
黑铅笔 影视广告
TV Commercial Campaigns
D&AD 2019
黑铅笔 广告文案
Writing for Film Advertising
D&AD 2019
木铅笔 美术指导
Art Direction for Film Advertising
D&AD 2019
入围 导演
TV Commercials
The One Show 2019
金铅笔 首席营销官奖
The One Show 2019
金铅笔 影视
Online Films & Video / Varying Length Campaign
The One Show 2019
金铅笔 影视
Television & VOD / Short Form - Single
The One Show 2019
金铅笔 影视制作
Craft - Sound Design / Campaign
The One Show 2019
金铅笔 影视制作
Craft - Direction / Campaign
The One Show 2019
金铅笔 影视制作
Craft - Editing / Campaign
The One Show 2019
金铅笔 影视制作
Craft - Writing / Campaign
The One Show 2019
优秀奖 影视
Innovation in Film
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