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The Technician

基本信息
行业: 汽车及相关服务
媒体:影视
投放:瑞典
风格: Minimalism
说明cnen
How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. We created a series of films testing new features. Highly relevant for the core target group, but at the same time spectacular enough to attract a broad audience. Why? Because truck buyers are surrounded by a lot of influencers like drivers, friends and families. The series started with the president of Volvo Trucks telling the press about upcoming tests - while doing his own stunt on YouTube.
制作信息
品牌:
广告公司:
首席创意官:
文案:
美术指导:
设计:
制作公司:
制片:
导演:
其他职位:Creative Team: Tobias Nordstrom, Britta Malmberg
Music & Sound: Wooly Bully by The Sham & Pharaohs, Only Time (Ryan, Ryan, Ni Bhraonain) Performed by Enya, Adelphoi Adelphoi, Plop Plop, Plan8 Plan8, 750MPH 750MPH
奖项
D&AD 2014
年鉴奖 数字营销
Online Branded Films
The One Show 2014
优秀奖 Non-Broadcast
Online
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