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Pennies for Life

基本信息
行业: 公益与非盈利组织
媒体:户外
时间:2012年2月
投放:英国
语言:英语
风格: Minimalism
说明cnen
情节
The campaign asks the public to donate via SMS to activate the creative on screen and receive a personalised on-screen thank you message.

The screens will show an incomplete image of a smiling African woman constructed entirely from pennies. Users will be invited to participate with message: “Your small change can make a big difference in Africa. See How. Text CHANGE and your NAME to 70777” Users will then donate a fixed amount by text and each donation causes a new batch of coins to fall into place on the poster image until eventually the picture of the smiling woman is complete.

Completed images appear on penniesforlife.org.uk where donors can look up their contribution and see their coins tagged within the image. Donors can then share their contribution with friends via Twitter, Facebook or email.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
美术指导:
摄影:
排版:
设计:
制作统筹:
客户主管:
客户经理:
制作公司:
制片:
导演:
音乐:
后期制作:
动画:
修图:
其他职位:Project Manager: Gidon Cohen
Digital Producer: Tim Last, Grand Visual
奖项
伦敦国际广告节 2012
铜奖 数字媒体
Mobile Interactive
伦敦国际广告节 2012
铜奖 数字媒体
Design: Digital Installations
伦敦国际广告节 2012
铜奖 数字媒体
Non-Traditional: Public Service/Social Welfare
伦敦国际广告节 2012
铜奖 创新
Mobile Interactive
伦敦国际广告节 2012
铜奖 创新
Design: Digital Installations
伦敦国际广告节 2012
铜奖 创新
Non-Traditional: Public Service/Social Welfare
伦敦国际广告节 2012
铜奖 其他
Mobile Interactive
伦敦国际广告节 2012
铜奖 其他
Design: Digital Installations
伦敦国际广告节 2012
铜奖 其他
Non-Traditional: Public Service/Social Welfare
The Kinsale Shark Awards 2012
金奖 环境互动
Best Interactive
The Kinsale Shark Awards 2012
金奖 环境互动
Digital Outdoor
The Kinsale Shark Awards 2012
金奖 环境互动
Live event
The Kinsale Shark Awards 2012
金奖 环境互动
Best campaign using 3 or more different types of media
The Kinsale Shark Awards 2012
金奖 数字广告
Best Interactive
The Kinsale Shark Awards 2012
金奖 数字广告
Digital Outdoor
The Kinsale Shark Awards 2012
金奖 数字广告
Live event
The Kinsale Shark Awards 2012
金奖 数字广告
Best campaign using 3 or more different types of media
The Kinsale Shark Awards 2012
金奖 整合营销
Best Interactive
The Kinsale Shark Awards 2012
金奖 整合营销
Digital Outdoor
The Kinsale Shark Awards 2012
金奖 整合营销
Live event
The Kinsale Shark Awards 2012
金奖 整合营销
Best campaign using 3 or more different types of media
The Kinsale Shark Awards 2012
金奖 户外广告
Best Interactive
The Kinsale Shark Awards 2012
金奖 户外广告
Digital Outdoor
The Kinsale Shark Awards 2012
金奖 户外广告
Live event
The Kinsale Shark Awards 2012
金奖 户外广告
Best campaign using 3 or more different types of media
The Kinsale Shark Awards 2012
铜奖 环境互动
Physical Digital (Installations)
The Kinsale Shark Awards 2012
铜奖 数字广告
Physical Digital (Installations)
The Kinsale Shark Awards 2012
铜奖 整合营销
Physical Digital (Installations)
The Kinsale Shark Awards 2012
铜奖 户外广告
Physical Digital (Installations)
EPICA (Europe's Premier Creative Awards) 2012
Epica金奖
Outdoor
EPICA (Europe's Premier Creative Awards) 2012
Epica金奖 媒体应用与Branded Content
Outdoor
EPICA (Europe's Premier Creative Awards) 2012
优胜金奖
Mobile Communications
EPICA (Europe's Premier Creative Awards) 2012
优胜金奖 媒体应用与Branded Content
Mobile Communications
EPICA (Europe's Premier Creative Awards) 2012
银奖
Media Innovation - Traditional Media
EPICA (Europe's Premier Creative Awards) 2012
银奖 媒体应用与Branded Content
Media Innovation - Traditional Media
Eurobest - The European Advertising Festival 2012
铜奖 手机
Charities, Public Health & Safety, Public Awareness Messages
Eurobest - The European Advertising Festival 2012
铜奖 手机
Best Use of Other Digital Platforms
Eurobest - The European Advertising Festival 2012
铜奖 手机
Messaging Campaigns, Incl. SMS, MMS and Mobile Email
Eurobest - The European Advertising Festival 2012
铜奖 手机
Integrated Mobile Campaigns
Eurobest - The European Advertising Festival 2012
铜奖 推广与活动
Charities, Public Health & Safety, Public Awareness Messages
Eurobest - The European Advertising Festival 2012
铜奖 推广与活动
Best Use of Other Digital Platforms
Eurobest - The European Advertising Festival 2012
铜奖 推广与活动
Messaging Campaigns, Incl. SMS, MMS and Mobile Email
Eurobest - The European Advertising Festival 2012
铜奖 推广与活动
Integrated Mobile Campaigns
Mena Cristal Festival 2012
绿宝石 网络与手机
NGO / Great Cause / Charity / Public Interest
Mena Cristal Festival 2012
绿宝石 网络与手机
Charity/General Interest
Mena Cristal Festival 2012
绿宝石 户外
NGO / Great Cause / Charity / Public Interest
Mena Cristal Festival 2012
绿宝石 户外
Charity/General Interest
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