注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Boursorama Banque and Asos Create the World's Longest Promo Code

Boursorama Banque and Asos Create the World's Longest Promo Code | Boursorama Banque | Buzzman
下载原始文件 下载原始文件 JPG | 1080x1080px
基本信息
行业: 金融与法律服务
媒体:平面
时间:2018年11月
投放:法国
语言:法语
风格: Minimalism
说明cnen
BOURSORAMA BANQUE AND ASOS CREATE THE WORLD’S LONGEST PROMO CODE

To connect with young clients, Boursorama Banque writes an ad in the form of the longest discount code ever, redeemable on ASOS.

Boursorama Banque is the leading online bank in France, and the cheapest bank for young people. And the bank wants them to be aware of this important fact.

The problem is that young people don’t read ads, let alone ads for banking.

So instead of publishing an ad they wouldn’t read, the bank wrote everything it had to say in a very long discount code, redeemable on ASOS:

WeAllKnowThatYoungPeopleDon’tReadAdvertsForBanks
SoJustToSayThatWeAreTheCheapestOnlineBankForYoung
ClientsInsteadOfPublishingAnAdThatYouWouldn’tHave
ReadWe’reSayingItInThisVeryVeryLongDiscountCodeThat
YouAreGoingToHaveToRetypeToGetYourClothesCheaperOnASOS

(the code is available in its French version only)

For this campaign, Boursorama Banque set up an exclusive partnership with the fashion website ASOS, one of the world’s biggest online fashion stores.

The bank is transforming the discount code into a new distinct advertising format, enabling the brand to communicate differently to a young target which is otherwise averse to traditional advertising.

This extra-long discount code is available since of 5th November 2018 through a national media campaign in major French newspapers and an Out Of Home display campaign in French universities and colleges.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
平面制作:
客户主管:
客户经理:
其他职位:President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Artistic Directors: Rick Andersen & Steven Daout
Associate Director: Isaure Goetz
Head of Strategic Planning: Clément Scherrer
Social Media Manager: Paul Gosset
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
PR & Communication Assistants: Nina Barbanel & Clémentine Eouzan
Rights Management: Dee Perryman
Head of TV Production: Vanessa Barbel
Digital Producer: Christelle Pereira
Assitant Digital Production: Mélissa Bourdin
Digital Artistic Director: Hugo Daunois
Digital Production: Neuvièmepage
最新更新
加载中...
赞助商