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Go Images

Go Images | Transavia | Humanseven
下载原始文件 下载原始文件 JPG | 2048x1449px
基本信息
行业: 旅游与运输
媒体:网络
风格: Minimalism
说明cnen
Synopsis
the situation: Transavia has to fight everyday against others low cost airline companies. the brief: How to encourage people to live real experiences and how can we engage people to travel more ? the objective: Demonstrate to people that is not very expensive to live real experiences and encourage a direct response with our campaign
Strategy
Our target are the frequent breakers. People who book flight on website for a weekend. But before booking a destination their first step is to googling it on Google image. That is why our campaign was to play with this insight and of course we decided to hijacked Google images.
Relevancy
Transavia airlines is a low cost airline company. It sells trip around Europe. But how could we promote their destinations. The insight is that people usually look for informations before their trip on google. That is why we decided to hijacked google images's results with strategics visuals related to the user's research. This encouraged direct response from the users to purchase real tickets, instead of looking at pictures on the internet. Tickets with amazing low cost prices.
Outcome
the campaign was launched on April 10th. For the moment in only 3 weeks Transavia had 27897 clicks on his website. + 6,2% of new unique visitors on Transavia.com 0€ paid media and most importantly, this campaign demonstrated that Transavia is the most accessible low cost airline company.
MediaStrategy
Our campaign was very simple in its execution. We decided to promote our low cost tickets by creating promotionals and strategics images. With the datas we inserted targeting images relevantes for our audience. Each image corresponded to their initial research. when users made a search about Barcelone, we inserted a promotional flight for Barcelone when they made a search about Porto, we inserted a promotional flight for Porto... and that for the Transavia's 35 destinations.
Execution
Our campaign was very simple in its execution. We decided to promote our low cost tickets by creating promotionals and strategics images. With the datas we inserted targeting images relevantes for our audience. Each image corresponded to their initial research. when users made a search about Barcelone, we inserted a promotional flight for Barcelone when they made a search about Porto, we inserted a promotional flight for Porto... and that for the Transavia's 35 destinations.
CampaignDescription
Transavia decided to hijacked google images's results with strategics visuals related to the user's research. This encouraged users to purchase real tickets, instead of looking at pictures on the internet. We inserted strategic images on Transavia.com, a website viewed by thousands, so the images would surface as top Google image results. those images give to people the possibilities to book a flight instantly.
制作信息
品牌:
广告公司:
奖项
戛纳国际创意节 2018
入围 直效
Data-Driven Targeting
最新更新
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