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Gotham and Metropolis Time Out travel guide

Gotham and Metropolis Time Out travel guide | Turkish Airlines | Crispin Porter + Bogusky
下载原始文件 下载原始文件 JPG | 3000x2000px
基本信息
投放:英国
风格: Minimalism
说明cnen
To bring Turkish Airlines' partnership with blockbuster “Batman v Superman” to life, the idea was to claim they now fly to Gotham and Metropolis. We partnered with Time Out and wrote a full 128-page travel guidebook, with fictitious hotels, restaurants, and tourist attractions. Reviews were created for over 150 fictional venues. Maps were designed that cross-referenced exact addresses, neighbourhoods and metro stations. 110,000 copies of the guidebook were printed and sold for real in bookshops as well as on Amazon.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
美术指导:
设计:
客户企划:
制片:
其他职位:Publisher: Marta Kacprzyk, Jack Woodcock
Publishing Company: Time Out
Account Handler: Nick Cooper, İlkay Dibekoğlu, Charles Faircloth, Jonathan Phillips, Genevieve Sexton
奖项
D&AD 2016
木铅笔 广告文案
Writing for Branded Editorial
最新更新
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