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Black Spots

Black Spots | eir | Rothco
下载原始文件 下载原始文件 JPG | 2048x1452px
基本信息
行业: 网站及服务
媒体:网络
时间:2017年10月6日
投放:爱尔兰
风格: Minimalism
说明cnen
EntrySummary
In Ireland, areas of poor mobile phone coverage are a constant problem. That’s why Ireland’s largest telecom company, eir, introduced WiFi calling – which eliminates coverage problems by using WiFi to boost your mobile phone signal. Our brief was to create mass awareness of eir as innovators in the mobile market, while reduce the technological complexity of this new product into something simple that consumers could easily grasp. In Ireland people refer to areas of poor phone coverage as “black spots”. So to launch this innovative new product, we used a medium that isn’t traditionally known for innovation, print, and created a simple analogy for what WiFi calling actually does. We took over the entire Daily Mail magazine and removed every single black spot. Every full stop, semi colon and tittle was replaced with a colourful eir dot. No one likes black spots. So eir got rid of them.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
客户主管:
其他职位:Group Marketing Director: Henry Dummer
Head of Brand and Marketing: Oisin Masterson
Head of Studio: David Gallagher
Finished Artist: Mickey Hughes
Agency Producer: Al Byrnes
Managing Director: Richard Carr
Head of Account Management: Miriam Hendrick
Project Director: Ailbhe Beirne
Strategy: Tara Finnegan
奖项
戛纳国际创意节 2018
入围 印刷与出版
Innovative Use of Print
最新更新
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