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McDelivery

McDelivery | 麦当劳 | McDonald's | TBWA
下载原始文件 下载原始文件 JPG | 2248x1466px
基本信息
行业: 食品
媒体:平面
风格: Minimalism
说明cnen
Cultural/Context information for the jury

Following the campaign « Open Late » which has been released in 2017, we signed a brand new campaign that plays once again with the urban dimension of the brand.
After launching the delivery service more than a year ago, the brand speaks out for the very first time to promote this service.

Tell the jury about the photography. Do not name the photographer.

To promote the McDonald's delivery service, we decided to highlight a simple insight : when it rains there's nothing like staying at home and getting a delivery.
Like a spectator behind his window, we see rain redrawing Paris buildings.
Essentially we used water and glass. But above all, it's a question of point of view, that manages to express the very basis of the concept itself.
We use no photoshop filter or composition and the minimum post-production as possible. We wanted to bring out different textures to find a large range of possibilities to work and to adapt to different shooting situations.
The perspective and the framing were the essential tools for storytelling. The important thing is the balance of the image in its entirely, that is to say between the dynamic movement caused by the rain on the window and the composition of the city frame in the background.
制作信息
品牌:
广告公司:
奖项
戛纳国际创意节 2019
铜奖 工业制作
Print & Publishing
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