注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Kissing

文案cnen
Got chocolate milk?
基本信息
行业: 食品
媒体:影视
投放:美国
语言:英语
风格: Minimalism
说明cnen
Context


Last year, chocolate milk was identified as a petintial way to reduce the tremendous number of consumers who fall-out of the milk franchise during the teen years. However, chocolate milk had its own set of marketing challenges. Among teens, it was not as top-of-mind versus other beverages and was percieved as a "kiddie" drink. It also struggled with limited single serve distribution in stores teens frequent and a small communications budget in comparison to the competion. the communication effort created was able to effectively change perceptions among teens and increase sales of chocolate by over 6.5 million gallons.
制作信息
品牌:
广告公司:
执行创意总监:
文案:
美术指导:
制作公司:
制片:
导演:
摄影指导:
剪辑:
音乐:
音效设计:
其他职位:Editing Company MacKenzie Culter Sound Design Company Quake Basket
奖项
戛纳国际创意节 2002
入围
Effie USA
金奖
Beverages / Non-Carbonated
最新更新
加载中...
赞助商