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Radio Messages

Radio Messages | 雪佛兰 | Chevrolet | OMD
下载原始文件 下载原始文件 JPG | 1024x768px
基本信息
行业: 汽车及相关服务
媒体:互动
投放:哥伦比亚
语言:英语
风格: Minimalism
说明cnen
Let people know about the new Chevrolet Cab 7:24, emphasizing all of its' features.
In Bogota, the client makes a phone call and orders a cab. Through a radio frequency, the operator informs cab drivers of the client's address. The cab drivers reserve a turn to render the service. In a very exciting and casual manner, we created mentions of the 7:24 Cab and their features that were read by radio operators.
100% of Chevrolet auto dealerships reported an increase in peoples' visits to GM Colmotores, according to cab drivers they were motivated by the curiosity that this piece generated. Sales trend increased from 90 to 680 units in two months. SOM increasing from 34% to 41%.
制作信息
品牌:
广告公司:
其他职位:Strategy Director :Claudia Leyva
Strategy Director :Vladimir Tiuso
奖项
戛纳国际创意节 2005

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