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Space Station

Space Station | 梅西百货 | Macy's | 天联 | BBDO
下载原始文件 下载原始文件 JPG | 3000x1555px
基本信息
行业: 零售与分销
媒体:设计与品牌
风格: Minimalism
说明cnen
During the competitive, holiday season, Macy’s launched “Space Station” to stake their claim as a gifting authority.

In the story, a clever girl surprises her astronaut mom with an endearing gift – hidden inside a cardboard doll, called Sunny – which results in a delightful snowfall in space. The wonder of this gift touched the mom character – as well as consumers.

Sunny appeared as a float in the Macy’s Thanksgiving Parade, in store windows, and as a plush toy. The ad earned over a billion impressions and drove a rise in social discussion about Macy’s through Nov. and Dec.
制作信息
品牌:
广告公司:
奖项
D&AD 2019
入围 影视摄影
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D&AD 2019
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D&AD 2019
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