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4_VHS/MP4

4_VHS/MP4 | 麦当劳 | McDonald's | 腾迈 | TBWA
下载原始文件 下载原始文件 JPG | 2400x3385px
基本信息
行业: 食品
媒体:户外
投放:瑞士
风格: Minimalism
说明cnen
AdvertisingFormatOther
To celebrate the 50th anniversary of the Big Mac, we let 50 illustrators and designers from around the world re-interpret the iconic build up of the Big Mac. And this on 50 different posters, across 50 different themes where the most popular and most common things have changed a lot between 1968 and 2018. Therefore we replaced the two beef-patties with one icon of 1968 and one icon of 2018 using typography and design relevant to that theme or era. All within the given framework of the unchanged build up of the iconic Big Mac that has stayed the same for the last 50 years. The typography executions vary and use set building, screen printing, photocopying, many different styles of typography, 3D-Design, Vector-Design and even programming to make each ad a unique piece of art.
制作信息
品牌:
广告公司:
制作公司:
奖项
D&AD 2019
入围 平面设计
Integrated Graphics
The One Show 2019
优秀奖 平面与户外
Extended Campaign - Posters & Out of Home
戛纳国际创意节 2018
铜奖 工业制作
Art Direction > Outdoor
戛纳国际创意节 2018
入围 工业制作
Typography > Outdoor
戛纳国际创意节 2018
入围 户外
Posters > Retail
克里奥奖 2018
铜奖 平面与户外技术
Art Direction
克里奥奖 2018
铜奖 平面与户外技术
Illustration
克里奥奖 2018
铜奖 平面与户外技术
Typography
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