注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

MESSAGES

基本信息
行业: 公益与非盈利组织
媒体:网络
投放:墨西哥
风格: Minimalism
说明cnen
Creative Execution:
When a hurricane approaches, this service, connected to the National Weather Service, sends a series of messages to the users near the coastlines, 5 messages before impact and 5 after.

Now millions of people from vulnerable communities know exactly what to do and more importantly, when to do it, so they now have a chance to overcome disasters successfully.

On September 2013, two strong hurricanes hit the coasts of Mexico causing unprecedented destruction and leaving thousands of victims.

Knowing what to do could make the difference between life and death, especially for people living by the coast in poor vulnerable communities. Most of them have a basic level of literacy and only have access to analog cellphones without Internet connection.

The Mexican Red Cross partnered with Mexico’s largest telecommunications company to create “Messages from the hurricane”.

A free SMS service that delivers step-by-step instructions in case of hurricane. The messages are designed to provide simple, easy-to-understand, visual instructions that can be viewed in the most basic cellphones.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
制作公司:
制片:
其他职位:Creative Vp: Andres Martinez
奖项
戛纳国际创意节 2014
银奖 推广活动
Sponsorship or Partnership Campaigns
戛纳国际创意节 2014
银奖 推广活动
Use of Other Digital Platforms in a Promotional Campaign
戛纳国际创意节 2014
铜奖 移动应用
Messaging Campaigns, including SMS, MMS and Mobile EmailMessaging Campaigns, including SMS, MMS and Mobile Email
最新更新
加载中...
赞助商