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CENSORED TWEET

基本信息
行业: 公益与非盈利组织
媒体:网络
投放:巴西
风格: Minimalism
说明cnen
Brief Explanation
We wanted our communication to be understood anywhere in the world in order to touch as many people as possible for the cause. This was the biggest challenge and was solved with design, by actually making a text-only platform (twitter) become visual.

Describe the brief from the client
There are still many countries in the world that suffer censorship. Amnesty International wanted to take the fight for this cause from local to global level engaging and impacting as many people as possible with little (or zero) budget.

Design Process
We started our thinking with the well known censorship symbol: the black bars. However, we used it in a different way. On a text-only platform, we were able to create a strong visual appeal. With custom designed black bar characters we created an intuitive tool that generated "censored tweets" and formed a huge mass of graphic elements that stood out from regular tweets, illustrating "censorship" instantaneously, and linking directly to Amnesty International's website.

Results
In just over 20 days 12 million people were involved on Twitter alone. (Source: Scup and Social Ping). Censored Tweets were made in 117 countries. (Source: Scup and Social Ping). Spontaneous media coverage was generated in newspapers, radios, TV channels, social networks, websites and blogs from all over the world, with a media worth of over $648,000. All of this was achieved in a few days and with 1 tweet and a website/tool that cost less than $3,000 dollars to register and produce.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
制片:
其他职位:Contact: Marcia Feitosa, Cica Mattos
Project Manager: Anderson Passos
奖项
戛纳国际创意节 2013
铜奖 设计
Online Digital Design
伦敦国际广告节 2013
铜奖 设计
Direct Marketing - Consumer
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