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See Beauty Not Gender

文案cnen
Pantene has its biggest launch with a mobile first campaign co-created by transgender activists, influencers, and creators to raise the voice of the community on Facebook and Instagram.
基本信息
行业: 美容与健康
媒体:网络
时间:2018年8月
投放:泰国
语言:泰文
风格: Minimalism
说明cnen
#SeeBeautyNotGender - This mobile first campaign with social thinking at its core was co-created with celebrities, influencers, creators and activists from the Trans community. Short feed videos, images, streaming video and interactive IG stories, all made with, starring and directed by Transwomen challenged society to stop the unconscious bias. To stop focusing on their gender so much that it blinds them to all their other beautiful human qualities. What Thai Transwomen wanted the most to change, came through and resonated with authenticity. Along with seeding and amplification from the celebrity handles, a second wave of LGBTQI influencers and Thai cultural ambassadors mainstreamed the conversation.
制作信息
品牌:
广告公司:
首席创意官:
文案:
美术指导:
客户经理:
其他职位:Senior Creative Group Head: Nonthaporn Ketmanee
United Chairman: Thor Santisiri
CEO: Subbaraju Alluri
CEO: Yashaswini Samat
Managing Director: Kanaporn Hutcheson
Group Client Service Director: Kanokkorn Seehapan
Group Account Director: Kantharat Teerarojjanawong
Planning Director: Navinda Kittisubkul
Planning Director: Neha Bansal
Planning Director: Siddika Dehlvi
Operations Service Director: Kanoksak Kanchanachutha
Project Manager: Anuchit Sannopphakun
Facebook Chief Creative Officer: Mark D'Arcy
Facebook VP, The Creative Shop: Rapha Vasconcellos
Facebook APAC Creative Lead: Juhi Kalia
Facebook Client Partner: Dhruv Chadha
Facebook Creative Strategist: Kenny Blumenshein
Facebook Creative Strategist: Nasheet Shadani
Facebook Editor: Nuqman Shaifuddin
Hello Filmmaker, Director: Tanwarin Sukkhapisit
Hello Filmmaker, Executive Producer: Chotirat Wareerattanarot
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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