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Less, 2

Less, 2 | Frauenzentrale ZÜrich | 阳狮 | Publicis
下载原始文件 下载原始文件 JPG | 2400x1735px
文案cnen
Women should not be worth less. Equal work, equal pay.
基本信息
行业: 公益与非盈利组织
媒体:平面
投放:瑞士
风格: Minimalism
说明cnen
In spite of legal obligations, women in Switzerland still earn up to 20% less than men. It was our task to draw the general public’s attention to this disgraceful state of affairs and to encourage them to do something about it. To achieve this aim, we demonstrated the absurdity of this inequality by applying it directly to everyday products. We publicised our collection of products via a range of different channels, and in doing so, inspired many people to become members of the centre for women.
制作信息
品牌:
广告公司:
文案:
美术指导:
摄影:
制片:
修图:
其他职位:Chief Creative Directors: Thomas Wildberger, Urs Schrepfer, David Fischer
Senior Brand Director: Candido Righetto
Brand Director: Alain Goetschi
Head of Services: Rolf Hefti
奖项
D&AD 2016
木铅笔 公关活动
Social Responsibility
The One Show 2016
优秀奖 平面与户外
Non-Profit - Publications / Publications
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