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SORRY I SPENT IT ON MYSELF

SORRY I SPENT IT ON MYSELF | 夏菲尼高 | Harvey Nichols | 恒美 | DDB
下载原始文件 下载原始文件 JPG | 3478x2459px
基本信息
行业: 零售与分销
媒体:设计与品牌
时间:2013年11月
风格: Minimalism
说明cnen
Description of Ambient execution:
Christmas is all about giving, sharing and caring. But not at Harvey Nichols the UK’s leading luxury fashion retailer. It’s all about me, me, me. To help our customers out, we invented a new line of products for the festive season. The Sorry I Spent It On Myself Gift Collection. A range of budget presents that we created so people could spend less on others. And more on themselves. The range was available to buy at all Harvey Nichols stores across the UK, as well as online. All the products just short of 30,000 were sold out in three days

Christmas is all about giving, sharing and caring. But not at Harvey Nichols the UK’s leading luxury fashion retailer. It’s all about me, me, me. To help our customers out, we invented a new line of products for the festive season. The Sorry I Spent It On Myself Gift Collection. A range of budget presents that we created so people could spend less on others. And more on themselves. The range was available at all Harvey Nichols stores across the UK, as well as online. The commercial shows these gifts being given and the consequences that go with it.
制作信息
品牌:
广告公司:
执行创意总监:
文案:
美术指导:
设计:
客户经理:
客户企划:
制作公司:
制片:
导演:
摄影指导:
剪辑:
音乐:
音效设计:
后期制作:
其他职位:Media Agency: Rocket
Music Publisher: SIREN Publishing Ltd
Audio Post Production: Factory Studios
Business Director: Paul Billingsley
Advertising Manager: Julia Bowe, Anna Davidson, Alexa Mullane
链接:http://harveynichols.com/sorry
奖项
戛纳国际创意节 2014
金奖 户外
Non-Standard Indoor Advertising (Shops, Bars, Restaurants, Hospitals, Clinics, Schools and all other Indoor Spaces)
D&AD 2014
年鉴奖 设计文案
Writing for Design
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