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Starwax Launches a Catchy Campaign

Starwax Launches a Catchy Campaign | Starwax | Buzzman
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基本信息
行业: 家居与日用品
媒体:户外
时间:2020年8月
投放:法国
语言:英语
风格: Minimalism
说明cnen
One month after installing its new brand signature: “As obsessive as you”, Starwax, accompanied by Buzzman,
reaffirms the message through a second campaign which, this time, highlights the brand’s products.
A multi-media campaign, on air since 5 August, that is sure to resonate with all household maintenance perfectionists.

Today, 43%* of French people (including 54% 18/24 years old) believe that being a maintenance and cleanliness freak is a quality. Indeed, by their perfectionism, the maniac takes care of others. The emergence of the “cool maniac” that is taking shape today in a post-covid world has been Starwax’s reason for being since 1946.
Through its highly specialised products, the brand is an expert in cleanliness and maintenance and wants to make maniacs proud.

A well thought out and humorous campaign that highlights the effectiveness and the ultimate quality of Starwax’s cleaning products.
“Would you mind showering before you sit down?”, exclaims the ad highlighting the leather care milk that will take care and maintain the most precious of sofas.
“Tag a bald friend who doesn’t need this product.” for the special hair unblocker, one of Starwax’s latest innovations.
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其他职位:Vice – President: Thomas Granger
Managing Director: Julien Levilain
Associate Director: Isaure Goetz
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Rights Management: Dee Perryman
Head of Production: Vanessa Barbel
Executive production: 5ROADZ
Photographer Agent: LNB
Touch-up artist: Adrien Bénard
Executive Engraver: James Lefèvre
链接:http://www.buzzman.eu/
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