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The Depaul Box Company

The Depaul Box Company | The DePaul Trust | 阳狮 | Publicis
下载原始文件 下载原始文件 JPG | 1024x723px
基本信息
行业: 公益与非盈利组织
媒体:户外
投放:英国
风格: Minimalism
说明cnen
Philosophy
The British public has always associated cardboard boxes with people sleeping rough. Our product flips this negative association into something positive.
Every year millions of people use boxes to move house. We founded The Depaul Box Company, a business selling cardboard boxes to these home-movers, with all the profit helping the homeless move off the street. Our audience doesn’t have to spend a penny more than they otherwise would do. But when they buy our boxes, they help save lives.
We created an engaging piece of communication that people are willing to spend money on. It’s an entirely self-sustaining revenue stream that’s helping Depaul UK tackle youth homelessness, without spending large amounts of money on marketing.
We’ve turned charity fundraising into a logical consumer purchase.
制作信息
品牌:
广告公司:
执行创意总监:
文案:
美术指导:
摄影:
制片:
奖项
The Creative Circle Awards 2014
金奖 制作
General, Best Low Budget
The Creative Circle Awards 2014
金奖 制作
Best Direct Campaign
The Creative Circle Awards 2014
银奖 制作
General, Best Integrated Campaign
伦敦国际广告节 2013
铜奖 新类型
The NEW
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