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NoitulovE (Evolution)

文案cnen
Good things come to those who wait
基本信息
行业: 酒精饮料
媒体:影视
时间:2005年10月3日
投放:英国
语言:英语
风格: Minimalism
说明cnen
"Noitulove" (or "Evolution" spelt backwards) tells the story of three friends who have journeyed through evolution to reach the ultimate reward: A pint of GUINNESS. The action starts in the pub where the three men are enjoying a pint of the black stuff before the film starts to run in reverse as they devolve into prehistoric figures, mammals and flightless birds. In the final scene, the trio appear as mudskippers sipping from a muddy puddle with great dissatisfaction. The film resolves with the line "Good things come to those who wait" and a view of the ultimate pint.

Context


The brewers of GUINNESS® beer are revamping their award-winning advertising campaign, "Good things come to those who wait" with a new ad set to air in cinemas and on TV from October 3rd.

Philosophy/Solution


Marking 50 years of iconic GUINNESS TV advertising, the £1million production called "NoitulovE" positions the beer as the ultimate pint.

Georgina Meddows-Smith, Marketing Manager for GUINNESS beer, comments: "Over the years, we’ve developed a number of iconic advertising campaigns that our Guinness drinkers enjoy and recognise. Quality has always been a big focus for the brand. Bringing back 'Good things come to those who wait' has allowed us to reinforce this in our advertising in a compelling way that celebrates Guinness as the ultimate pint." "This has been a labour of love for us and we are thrilled to be developing 'Good things to those who wait' for Guinness again" said Cilla Snowball, Chairman of AMV BBDO.
Shot on location in Iceland, "Noitulove" features the country's dramatic landscape of steaming mud baths, volcanic terrain and iceberg lakes. It employs an ambitious range of production techniques and special effects including CGI, time-lapse filming, prosthetics, live action, stills photography, green screen and stock footage.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
客户经理:
客户企划:
制作公司:
制片:
导演:
剪辑:
音乐:
音效设计:
其他职位:Production Company Producer Johnnie Frankel
Editing Company Cut + Run
Special Effects / VFX William Bartlett
Recording Studio Wave
Music Company / Composer Soundtree
Cinematography Jess Hall
Marketing Manager Georgina Meddows-Smith
奖项
戛纳国际创意节 2006
大奖
Alcoholic Drinks
克里奥奖 2006
金奖
Product/Service
克里奥奖 2006
金奖
Direction
克里奥奖 2006
银奖
Editing
D&AD 2006
黄铅笔
TV & Cinema Crafts / Special Effects
FAB Awards (International Food and Beverage Creative Excellence Awards) 2006
FABulous奖
TV
FAB Awards (International Food and Beverage Creative Excellence Awards) 2006
FAB奖
TV / Alcoholic Drinks
Golden Award of Montreux 2006
金奖
Golden Award of Montreux 2006
金奖章
Beverages Alcoholic
Golden Award of Montreux 2006
金奖章
Humor
International ANDY Awards 2006
银奖
Alcoholic Beverages
伦敦国际广告节 2006
优胜奖
Beverages - Alcoholic
伦敦国际广告节 2006
优胜奖
Original Music with Lyrics
伦敦国际广告节 2006
优胜奖
Special Effects
The Art Directors Club Annual Awards 2006
银奖
TV Commercial over 30 Seconds
The One Show 2006
金铅笔
Consumer Television / Over :30 - Single - max. :90
Eurobest - The European Advertising Festival 2006
金奖
Alcoholic Drinks
The Cresta Awards 2006
大奖
Television
British Arrows 2006
金奖
Alcoholic Drinks
British Arrows 2006
银奖
Commercials shown in cinema and on TV
British Arrows 2006
银奖
Best 60 seconds or less
British Television Advertising Craft Awards 2006
Best Crafted Commercial
British Television Advertising Craft Awards 2006
优胜奖
Best Direction
British Television Advertising Craft Awards 2006
入围
Best Computer Animation
British Television Advertising Craft Awards 2006
入围
Best Use of Recorded Music
British Television Advertising Craft Awards 2006
入围
Best Video Post-Production
EPICA (Europe's Premier Creative Awards) 2005
Epica金奖
EPICA (Europe's Premier Creative Awards) 2005
优胜金奖
Alcoholic Drinks (B)
The Kinsale Shark Awards
金奖
International TV: Alcoholic Drinks/Beer
The Kinsale Shark Awards
金奖
International Craft: Best Post-Production/Special effects
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