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独特的优衣库 | UNIQUELY UNIQLO: A Global Campaign

基本信息
行业: 服装
媒体:设计与品牌
风格: Minimalism
说明cnen
UNIQLO-commissioned holiday campaign to unify brand presence/create visual impact across multi-channels–globally. To render cliché-ridden "holiday" in uniquely UNIQLO way, we drew from mundane acts of folding/unfolding, wrapping/unwrapping. Origami-inspired folding actions of products in stop-motion (with soul of their own) came to life on digital facades, cinema spots, digital billboards, online, in-store. In 6 flagships across EU, US, Japan, +200-LED-driven site-specific branded art installations of monolithic scales introduced bold & brash "army" of products choreographed to original beat.
制作信息
品牌:
广告公司:
创意总监:
摄影:
设计:
剪辑:
修图:
其他职位:Computer Graphics Artist: Joe Steel
Stylist: Saeko Narita
Music Composer: Javier Weyler
Creative Agency: Mona Kim Projects
Contractors: VER, XL Video, New Project, PlayNetwork, Principal Co.
Design Manager: Mi-Hee Yi, Margaret Kinuko, Tomohiro Kaji, Colleen Fagan
Marketing Manager: Jean-Emmanuel Shein, Hisako Puit, Sarah Walton, Quentin Gerard-Pigeaud
奖项
D&AD 2014
年鉴奖 品牌设计
Brand Experience & Environments
最新更新
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