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Be a Follower

Be a Follower | Diesel | 阳狮 | Publicis
下载原始文件 下载原始文件 JPG | 3000x2121px
基本信息
行业: 服装
媒体:网络
风格: Minimalism
说明cnen
With their millions of followers and their social status, influencers are the new normal of fashion advertising and beyond. And everybody wants to be one. Which is why, to promote their SS19 collection, Diesel said the exact opposite: BE A FOLLOWER. A campaign designed to mock the status quo of influencer marketing by celebrating the effortless, carefree and fun-loving lifestyle of someone happy to be known as a follower.
制作信息
品牌:
广告公司:
制作公司:
奖项
D&AD 2019
木铅笔 平面与户外
Poster Advertising Campaigns
D&AD 2019
入围 平面与户外
Press Advertising Campaigns
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