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Figure Skater

文案cnen
...Delta Lloyd insurance for sure.
基本信息
行业: 金融与法律服务
媒体:影视
时间:1999年
投放:荷兰
语言:英语
风格: Minimalism
说明cnen
The campaign for Delta Lloyd insurance features people who obviously feel secure enough to go their own (unconventional) way and take on big challenges.

Context


Despite the fact that Delta Lloyd is one of the biggest insurance companies, it only ranked 6th in terms of brand familiarity. Delta Lloyd was perceived as a very reliable company, but at the same time suffered from a boring and outdated image. The objective was not only to increase spontaneous brand awareness, but also to revitalise the image with the values 'self-assured, entrepreneurial and contemporary'.

Philosophy/Solution


Delta Lloyd is the reliable insurance company one can truly build on. The brand provides consumers with the necessary certainty and expected financial risks, which enables them to live their lives truly the way they want to. The result of this mentality is shown in the campaign, in which we see people who obviously feel secure enough to go their own (unconventional) way and to take on even bigger challenges. This message was conveyed in a multimedia campaign, using both traditional media (TV, print, outdoor etc.) and events in which the brand mentality is brought to life.
制作信息
品牌:
广告公司:
文案:
美术指导:
制作公司:
导演:
剪辑:
音乐:
其他职位:Production Company Producer Saskia Kok
Agency Producer Miriam Buise Rosemarie Praaning
Editing Company Hectic Electric
Music Company / Composer Marcel Walvisch, Wim Vonk Sound
奖项
戛纳国际创意节 2000
铜奖
Investment, Insurance & Property Development
EPICA (Europe's Premier Creative Awards) 1999
优胜金奖
Financial Services
Eurobest - The European Advertising Festival

TV/Cinema
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