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Replay

Replay | 佳得乐 | Gatorade | 腾迈 | TBWA
下载原始文件 下载原始文件 JPG | 1255x620px
基本信息
行业: 非酒精饮料
媒体:网络
投放:美国
语言:英语
风格: Minimalism
说明cnen
Brief Explanation:
PROBLEM 7 in 10 adults over age 30 don’t exercise regularly. CHALLENGE Reignite the athletic spark among this 30+ age group. SOLUTION Fuel an opportunity every athlete dreams of - a second chance. Gatorade reunited the original players – now mid 30s – to replay a high school football game from 1993 that ended in a 7-7 tie. RESULTS • No traditional TV or print media buy. Generated US$3,415,255 worth of earned media (from just US$225K in online paid media.) • Originally a 5-episode web film, REPLAY is currently a documentary television series broadcast to 90MM households.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
文案:
美术指导:
客户主管:
客户企划:
制作公司:
制片:
导演:
摄影指导:
音乐:
其他职位:Creator: Brent Anderson, Steve Howard
Management Supervisor: Brynn Bardacke / Amy Farias / Adam Bersin
Group Planning Director: Scott MacMaster / Martin Ramos / Daniel Ten
Director of Digital Strategy / Digital AD / Digital AE: Jeremiah Knight / Andrew Corpman / Paul Kinsella
Communications Director TBWA Worldwide Managing Director: Jeremy Miller
TV Show Adaption: Read Jackson / Laura Mickelson
President / Partner: David Brenner / Rashid Ghazi / Paul Harvey
Senior Vice President, Senior Partner / Vice President: Jim Motzer / Adam Tanielian
Vice President: Bonnie Block / Julie Mason
Group Account Director of Strategy: Bob Porcaro / Susanna Ernest
Global Director of Media Arts: Lee Clow
Director of Business Affairs: Linda Daubson
Business Affairs Managers: Anne Thomasson & Jill Durand
missionG.com Network Creators: Lee Clow, Jimmy Smith, Donna Lamar, Javier Castillo and Paul Nguyen
Prod Supervisor: Holli Hanley
2nd Unit DP: Mariusz Cichon
2nd Unit DP: Matt Schroeder
2nd Unit DP: Adam Putnam-Thomas
BHOUSE Films Editor: Scott Balcerek & David Baum
2497 Armacost Avenue Assistant Editor: Tom Moser
Los Angeles, CA 90064 Digital Film Colorist: Michael Mintz
tel 415.531.7349 Post Producer: Johanna Woollcott
Trailer Editor: Greg Young
POP Sound Mixers: Mitch Dorf & Steven Dickson
Eleven Sound Mixer: Jeff Payne & Jeff Fuller
奖项
戛纳国际创意节 2010
铜奖 网络
Digitally Led Integrated Campaign/Best Digitally Led Integrated Campaign
The One Show 2010
金铅笔
Integrated branding campaign
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