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The 1000 Miles of Luca

基本信息
行业: 公益与非盈利组织
媒体:影视
投放:阿根廷
风格: Minimalism
说明cnen
The creative in charge of the campaign is the father of a boy with Down’s syndrome. Pablo explained his first reaction when Luca was born and how everything changed later: ‘Little by little, Luca appeared and the Down’s syndrome disappeared’. Based on Pablo’s experience, we wanted to create a story about inclusion and love, instead of something that was a fiction written purely for advertising. This led us to produce a short road movie, starring Pablo and his son as they participated in ‘The 1000 Miles Sport’, a classic car rally that is held in the beautiful region of Patagonia.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
制片:
导演:
摄像师:
剪辑:
音乐:
音效设计:
后期制作:
其他职位:Music Producer: Fred Schindler
Brand Manager: Julio Suaya
奖项
戛纳国际创意节 2014
金奖 影视
Branded Entertainment Internet Film
D&AD 2014
年鉴奖 影视广告
Long Form Branded Content - Documentary
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