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Dragons Den

Dragons Den | 星期日泰晤士报 | The Sunday Times | CHI & Partners
下载原始文件 下载原始文件 JPG | 3307x1022px
文案cnen
Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th
基本信息
行业: 媒体与出版
媒体:平面
时间:2012年
投放:英国
风格: Minimalism
说明cnen
Brief: Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th

‘The Sunday Times Rich List’ is a list of the 1,000 wealthiest people or families in the UK, updated annually in April and published as a magazine supplement. ‘The Sunday Times Rich List’ has become an annual event that drives huge newspaper sales for ‘The Sunday Times’. It is one of the key events in the marketing calendar that attracts both loyal and casual readers. We therefore took famous partnerships and rescaled images so that their size within the advert was proportional to their wealth. This created adverts where the rules of how we see these people are changed when we see the comparison.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
设计:
平面制作:
制作统筹:
客户经理:
客户企划:
修图:
其他职位:Client: Suzi Watford, Marketing Director
Creatives: Richard Brim & Daniel Fisher
Media agency: Mindshare
奖项
克里奥奖 2013
金奖 平面
Product/Service
D&AD 2013
年鉴奖 户外广告
Poster Advertising/Existing Sites
D&AD 2013
年鉴奖 印刷广告
Press Advertising Campaigns
D&AD 2013
年鉴奖 印刷广告
Press Advertising
International ANDY Awards 2013
银奖 媒体
The One Show 2013
金铅笔 报纸
Full Page or Spread - Campaign
The One Show 2013
优秀奖 报纸
Full Page or Spread - Single
戛纳国际创意节 2012
金奖 户外
Publications & Media
The Kinsale Shark Awards 2012
金奖 户外广告
Campaign of 2 or More
The Kinsale Shark Awards 2012
金奖 平面广告
Campaign of 2 or More
The Kinsale Shark Awards 2012
银奖 户外广告
Single Entry
The Kinsale Shark Awards 2012
银奖 户外广告
Campaign of 2 or more
The Kinsale Shark Awards 2012
银奖 平面广告
Single Entry
The Kinsale Shark Awards 2012
银奖 平面广告
Campaign of 2 or more
EPICA (Europe's Premier Creative Awards) 2012
银奖 平面
Media
Eurobest - The European Advertising Festival 2012
大奖 户外
Publications & Media
Eurobest - The European Advertising Festival 2012
大奖 平面
Publications & Media
Meribel Ad Festival - Central Europe Cristal Awards 2012
Grand Cristal 户外
Media
Meribel Ad Festival - Central Europe Cristal Awards 2012
Grand Cristal 平面
Media
Meribel Ad Festival - Central Europe Cristal Awards 2012
Cristal 户外
Media
Meribel Ad Festival - Central Europe Cristal Awards 2012
Cristal 平面
Media
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