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文案cnen
On your left.

基本信息
行业:	餐饮业
媒体:	户外
投放:	加拿大
风格:	Minimalism

说明cnen
McDonald’s is one of the most recognizable and consistent brands in the world. But everywhere you go, from major cities to small towns, you’ll find signs directing you to the nearest McDonald’s that are surprisingly inconsistent. Our objective was to unify the design of these signs to be used anywhere.

制作信息
品牌:	麦当劳
广告公司:	Cossette (加拿大 多伦多)
制作公司:	Novus Media Cossette (加拿大 多伦多)

奖项
	戛纳国际创意节 2018 大奖 户外 Billboards > Retail
	戛纳国际创意节 2018 铜奖 工业制作 Art Direction > Outdoor
	The One Show 2018 优秀奖 平面与户外 Craft / Art Direction - Single or Campaign