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Truck Art Childfinder

Truck Art Childfinder | Berger Paints | 天联 | BBDO
下载原始文件 下载原始文件 JPG | 3000x1884px
基本信息
行业: 家居与日用品
媒体:设计与品牌
风格: Minimalism
说明cnen
Every year, 3000+ children go missing in Pakistan, and are often displaced quickly to parts of the country where media coverage is low.

Berger Paints used a local form of art called "Truck Art" in which trucks are painted with floral patterns, animals, slogans - and portraits of famous personalities, which we replaced with portraits of missing children in similar style with a helpline number.

The trucks now travel across all parts of Pakistan, and while covering more than 50,000 kms, have located 3 children in only 4 weeks.
制作信息
品牌:
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制作公司:
奖项
D&AD 2019
石墨铅笔 插画
Site Specific
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