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Aami Smartplates

基本信息
行业: 视听与电子产品
媒体:网络
投放:澳大利亚
风格: Minimalism
说明cnen
Execution

AAMI, Australia’s leading insurance company knew young drivers were the most at-risk. But when we started researching why, we discovered that the way they learn to drive hasn’t changed in 50 years.Learner drivers (or L-Platers) are required to record their on-road driving hours using a government mandated manual logbook, each time they go for a supervised practice drive. An old-school system which is stressful, inaccurate and doesn’t add any value.AAMI Smartplates provides an innovative solution, removing the need for the paper-based analog logbook, instead focusing on road awareness and instilling good driving habits while collating driving data. This data can be submitted directly to a local traffic authority for license review and can be used to predict driving trends among various age groups. It uses the built-in GPS in a smartphone to provide a detailed, real time Apple or Google map of a learner driver’s journey. This data is then shared with external API’s to gather a more detailed understanding. Using the HERE Road API, we are able to track road traffic density. Using Weather Underground API, we’re able to track the road conditions during a session. Using a custom OpenStreetMap (OSM) API, we are able to discern the exact road type being driven at any given moment. Using mPDF functionality, AAMI SmartPlates creates and export a PDF version of the logbook, ready for Road Transport Authorities to review.All data is presented to the learner through a rich user Interface, enabling instantaneous review of their data in an aesthetically pleasing manner, helping them identify opportunities for improvement.Other built-in features of the phone were used to silence incoming calls and send an automated notification to the caller while a driving lesson is underway, reinforcing good driving habits of not answering calls or using their phone when driving.
CampaignDescription

AAMI SmartPlates, a real-time drive tracker and coach that sits at the centre of a new digital learning eco-system: connecting young drivers, parents, instructors and road authorities for the first time. At the core, is the AAMI SmartPlates mobile app, which tracks every detail of every drive, so Learners can focus on the road while their practice hours, routes, road type, weather and traffic density, are monitored and recorded in real-time. Captured data gets crunched into skills sets so Learners, parents and instructors can gain a complete picture of their progress, what they’re mastering and what needs improvement via a customized learning plan. AAMI SmartPlates Coach knows why, when and where they need practice and how to motivate them, reducing the risk of accidents caused by overconfidence and inexperience; using driving, map and road data in such an innovative way that could actually help reduce the Australian road toll.
制作信息
品牌:
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执行创意总监:
文案:
美术指导:
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客户主管:
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其他职位:Entrant Company: OGILVY AUSTRAILIA, Melbourne, Australia
PR Agency: OGILVY PUBLIC RELATIONS, Melbourne, AUSTRALIA
CEO, David Fox, Ogilvy Australia
Head of Strategy / Managing Partner, Gavin McMillan, Ogilvy Melbourne
Managing Partner, Michael McEwan, Ogilvy Melbourne
National Head of Digital, Jason Davey, Ogilvy Australia
Head of Digital, Alistair Bruyns, Ogilvy Melbourne
Technical Director, Josh Bondy, Tim Chapman, Ogilvy Melbourne
Senior Digital Project Manager, Alex McNeilly, Ogilvy Melbourne
UX Director, Gina Hughes, Ogilvy Australia
Digital Art Director, Mark Tompkins, Ogilvy Melbourne
Senior Digital Designer, Rani Shabtai, Ogilvy Melbourne
Associate Director, Kate Aurel-Smith, Ogilvy Public Relations
Project Lead, Lauren Shepherd, SUNCORP
EGM Brand and Marketing, Kristi Woolrych, SUNCORP
Head of Brand and Marketing, Tim Hernadi, SUNCORP
EM AAMI Brand and Marketing, Michelle Martinis, AAMI
Project Manager, Alok Pandit, SUNCORP
Digital Self Service Specialist, Andrew Muir, SUNCORP
Technical Team, Albert Kalaja, Kiran Abraham, Ngoc Nguyen, Michael La, SUNCORP
Marketing Team, Jo-Anne Tierney, Claire Whish-Wilson, Catherine Bloxsom, Angela Grogan, Anthony Russell, AAMI
奖项
戛纳国际创意节 2018
银奖 健康类
Health Services & Corporate Comms > Insurance
戛纳国际创意节 2018
入围 健康类
Health Services & Corporate Comms > Insurance
The One Show 2018
金铅笔 移动应用
Utility
The One Show 2018
银铅笔 移动应用
Use of Technology
The One Show 2018
铜铅笔 移动应用
Applications
The One Show 2018
优秀奖 公关
Brand Voice
The One Show 2018
优秀奖 用户界面/交互
Mobile / Utility
戛纳国际创意节 2017
金奖 创意数据
Data Integration
戛纳国际创意节 2017
银奖 创意数据
Use of Real-time Data
戛纳国际创意节 2017
铜奖 创意数据
Data Driven Consumer Product
戛纳国际创意节 2017
铜奖 创意数据
Creative Data Collection & Research
戛纳国际创意节 2017
铜奖 媒介应用
Corporate Social Responsibility
戛纳国际创意节 2017
铜奖 移动应用
Utilities
戛纳国际创意节 2017
铜奖 公关活动
Use of Web Platforms & Apps
戛纳国际创意节 2017
入围 创意数据
Creative Data Enhancement
戛纳国际创意节 2017
入围 创意数据
Data-Technology
戛纳国际创意节 2017
入围 数字制作
Curation of Data
戛纳国际创意节 2017
入围 移动应用
Activation by Location
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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