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A Blind Call

基本信息
行业: 公益与非盈利组织
媒体:影视
时间:2007年9月17日
投放:比利时
语言:英语
风格: Minimalism
说明cnen
Philosophy/Solution


You probably know the phenomenon: you forget to lock your mobile phone, you put it in your trouser pocket and without knowing it you call the first person in your contact list. We turned this insight into a totally new way of fundraising. We asked everyone to put "A BLIND CALL" as the first contact in their mobile phone. So, next time you call someone accidentally, you don't disturb the Anne's, André's or Agatha's in your contactlist anymore, but you make a blind call, donating the cost of the call to the league of the blind.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
导演:
其他职位:Account Executive Greet Wachters
Agency Producer Dieter Lebbe, Bruno Dejonghe
Music Company / Composer Sonicville
奖项
纽约国际广告节 2008
银奖
Philanthropic Appeals
IMC - Integrated Marketing Communications European Awards 2008
铜奖
Innovative Idea or Concept
Eurobest - The European Advertising Festival 2007
金奖
Integrated
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