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Break Up

基本信息
行业: 金融与法律服务
媒体:网络
投放:澳大利亚
风格: Minimalism
说明cnen
Australians have always believed their four biggest banks work together, eliminating competition. As a result, for two years they refused to notice NAB, the National Australia Bank, becoming fairer and more competitive. Instead of fighting this perception of ‘togetherness’, we embraced it, letting Australia witness NAB breaking up with the other banks. The break up exploded simultaneously across different media, surprising the nation. It received $5million earned media in a single day and completely transformed the perception of NAB.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
文案:
美术指导:
设计:
平面制作:
客户主管:
客户经理:
制片:
导演:
剪辑:
音效设计:
其他职位:Creative Chairman: James McGrath
Head of Projects: Josh Mullens
Interactive Producer: Karina De Alwis
Executive Interactive Producer: Sasha Cunningham
Music Producer: Karl Richter
Director of Digital Innovation: Eaon Pritchard
Technical Lead: Daniel Zabinskas
Planning & Insights Director: Paul Rees-Jones
Business Director: Tim McColl
奖项
D&AD 2012
提名 直效
Direct Integrated Campaigns
戛纳国际创意节 2011
银奖 推广
Technique
最新更新
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