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Photo Machines

基本信息
行业: 酒精饮料
媒体:互动
投放:瑞典
风格: Minimalism
说明cnen
情节
We gave our target audience something useful and interesting that could enrich their lives. Something they were actually impressed by, interested in and that had a place in their everyday lives.
Grolsch Photo Machines is a digital photo-app available for iPhone and as a Facebook App. It lets people document their lives through a Grolsch lens. But this app was more real and spectacular than your average photo-app. Grolsch Photo Machines uses real analog photo-filters, not just digital effects. Your image is filtered through an analog process, for example; displayed on a real old-school TV, photographed and sent back to you. Or filtered through a real medium format camera and sent back to you. Every machine was located in the real world where people could see them work. We also did one-off filters. For example live illustrators instantly hand drawing your image and then send it back to you.
制作信息
品牌:
广告公司:
创意总监:
奖项
EPICA (Europe's Premier Creative Awards) 2012
银奖 互动
Mobile Communications
EPICA (Europe's Premier Creative Awards) 2012
银奖 互动
Food & Drink
EPICA (Europe's Premier Creative Awards) 2012
银奖 媒体应用与Branded Content
Mobile Communications
EPICA (Europe's Premier Creative Awards) 2012
银奖 媒体应用与Branded Content
Food & Drink
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