注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Run It

基本信息
行业: 服装
媒体:影视
风格: Minimalism
说明cnen
Synopsis
To inspire Korean Senegis (high school grads) to take a ‘Just Do It’ approach to life, using sport to fuel their individuality and giving them confidence to forge their own future. In traditional Korean society, where individuality is not only overlooked but frowned upon, this is a highly controversial message. That’s why we wanted to offer inspiring examples of those who follow their dreams by unleashing their passion in a way that’s impossible to ignore. If they can do it then you can too.
Strategy
Korea is perhaps the world’s most connected country with nearly 93% internet penetration and 84% of people active on social media. Senegis are some of the highest users of all. So not only did Run It need to be something that could be shared across platforms but it had to stand out from the multitude of content created by the Korean music industry each week.
Outcome
After 2 weeks from releasing this video: 37m+ views Over 1,500,000 hours of airplay #1 in digital music charts Nike trended on Twitter and Naver Song hit #1 on Melon +13% Nike.com traffic increase 500+ UGC video submissions
Execution
The track had a “soft launch” at an exclusive Nike event, where guests and media personnel were invited to see a live performance by the Jay Park, Jessi, and Woo WonJae. Anticipation around the track built through the release of unofficial videos of the performance, along with teaser content on artist channels. Days before the launch, a :60 cut-down of the film was first released on artists’ Instagram feeds to add more hype around the official track drop. The track was later released on Melon, with the full music video being released on artists’ YouTube and Nike YouTube. Within days, the airing of the full 2:45 spot on national TV after the nation’s most popular show, Infinite Challenge, gathered a lot of attention and fueled discussions online. When launched, Run It quickly trended on Korea’s popular music streaming service, Melon, and ranked #1 in the popular digital music charts.
CampaignDescription
‘Run it’ is an original song and sport-driven music video with fiercely empowering lyrics that celebrates inspiring elite and everyday athletes who refuse to be limited by outdated social norms. It features those who represent the rarely seen side of modern Korea that’s impossible to ignore; a champion female boxer and North Korean refugee, Korea’s first major black model, a heavily tattooed female in a country where tattoos are illegal, and a dancer who challenges gender roles, amongst others.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
入围 社交与影响力
Content Marketing > Social Video
最新更新
加载中...
赞助商