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Heart

基本信息
行业: 媒体与出版
媒体:广播
投放:巴西
风格: Minimalism
说明cnen
EntrySummary

Jovem Pan Curitiba is a local broadcaster of Jovem Pan, Brazil's #1 radio station.
ScriptInEnglish

This radio spot is actually an interference on a normal song aired on the radio.We hear Unchain My Heart, by Joe Cocker. And everything goes as usual until we reach the words "my heart": instead of his voice, we hear Toni Braxton's singing this exact part of her hit Unbreak My Heart, making an organ transplant on air.After the mashup, everything goes back to normal and Joe Cocker continues with his song. Only until the lyric brings another "my heart". We then go back to hearing Toni Braxton's voice.And every single time Cocker's music has these two words, "my heart", we hear Braxton's voice in place, in her own rhythm.As the music ends, the announcer explains why we all heard such a different version of this well-know hit.VO: That was Toni Braxton donating her heart to Joe Cocker only to remind you to become an organ donor yourself. Let your family know and save lives. A campaign by Jovem Pan.
BriefExplanation

Many great songs have body parts and organs in their lyrics, such as heart, lungs and eyes. We saw an opportunity to use that to talk about organ donation in Brazil. And we did so by making small changes on iconic songs: the organ of one hit was transplanted right into another music, in a very unusual way. So Toni Braxton's heart from Unbreak My Heart suddenly was playing inside Joe Cocker's Unchain My Heart, creating a completely fresh track for Jovem Pan Curitiba, Brazil's number one radio station.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
设计:
客户主管:
制作公司:
制片:
其他职位:Entrant Company: CCZ*WOW, Curitiba, Brazil
Media Agency: CCZ*WOW, Curitiba, BRAZIL
Marketing Co-ordinator, Michelle Reffo, Jovem Pan Curitiba
Communications Director, Gilson Bette, Jovem Pan Curitiba
Agency Producer, Margot Farias, CCZ*WOW
奖项
The One Show 2018
优秀奖 广播
Broadcast / Any Length - Campaign
戛纳国际创意节 2017
银奖 广播
Use of Radio & Audio as a Medium
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