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Smiling

Smiling | Thai Health Promotion Foundation | 盛世长城 | Saatchi & Saatchi
下载原始文件 下载原始文件 JPG | 1000x1416px
文案cnen
Smoking kills.
基本信息
行业: 公益与非盈利组织
媒体:平面
投放:新加坡
风格: Minimalism
说明cnen
Entry Summary
Gory, diseased, photographic close ups were introduced on cigarette packs to repel smokers at a visceral, visual level - by replacing branding with gruesome imagery of the possible effects of smoking.There’s only one problem. Over an extended period of time, they stopped working.If seeing a diseased organ or body part wasn’t persuasive enough anymore, could we make a composite of all of those images, to show the horrific effect that each pack had on the body – the cumulative effect of smoking?The campaign launched with ads in the Thai National press, as well as 200 sets of posters, digital, video, and display materials. The campaign is currently still in use by the Thai Health Authority as a targeted piece of communication.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
美术指导:
摄影:
客户主管:
客户经理:
制片:
其他职位:Props Assistant; Lylia Haidhar
CEO: Shannon Cullum
General Manager: Celevel Butler
Chief Operations Director: Esther Yue
Project Manager; Terry Ong
奖项
戛纳国际创意节 2016
入围 公益大奖
戛纳国际创意节 2016
入围 户外
Charities, Public Health & Safety, Public Sector & Awareness Messages
戛纳国际创意节 2016
入围 户外
Art Direction
戛纳国际创意节 2016
入围 户外
Photography
戛纳国际创意节 2015
铜奖 印刷与出版
Public Health & Safety, Public Sector & Awareness Messages
最新更新
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